Gray Male

Brent Green keeps a terrific blog on Boomers and marketing.

Watch and wonder as he deconstructs then explains an advert for male hair coloring.

Full Post Here.

This ad is a perfect example of generational pandering. The creators probably assume that their brazen appeals to nostalgic feelings will function more or less like the ringing bell that causes the operantly trained dog to salivate. Very Pavlovian.

Requisite peace gestures, the traditional victory V using the index and middle fingers, provide further caricature of the generation's culture. (How many Boomers have flashed you the "peace sign" recently?)

The ad also communicates an underlying message that Boomer men haven't grown up ... by choice. We're living an extended adolescence in the summer of our lives, even though most of us are actually in the autumn of our lives.

Good stuff. I encourage you to read the whole thing.